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Post Office appoints mystery shopping specialist
12th June 2009
The Post Office has appointed ABa Quality Monitoring, one of the UK's largest independent mystery shopping specialists, to manage a national mystery shopping programme.
ABa is set to help Post Office ensure it is delivering good customer service as well as consistency in the look and feel of its branches. Commenting on the appointment, head of insight at Post Office Liz Lamb says: 'Our estate is extensive, which presents both opportunities and challenges. We are committed to ensuring that every aspect of a customer's experience is consistently good and to that end we have a two-year strategic programme that focuses on retail standards and mystery shopping.'
Kate Jacobson, managing director of ABa adds: 'First impressions count and consistency of service delivery is pivotal in strengthening brand image. We are delighted to be working in partnership with Post Office; helping the business gain real insight into how the customer is experiencing the retail environment.'
Post Office Website
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