A new service for a new client - Working Links - ABa Mystery Customer Services

A new service for a new client - Working Links

19th July 2010

ABa Quality Monitoring Ltd has created a new service to meet the needs of Working Links - Mystery Customer Audits. The Mystery Customer Audit combines an unannounced Brand Standards Audit with an initial Mystery Shopping element. ABa was selected as the chosen partner for Working Links following a competitive pitch involving five other potential suppliers.


Working Links is one of the leading organisations in tackling social exclusion and poverty, supporting disadvantaged individuals and communities. Working with a variety of funding bodies, they deliver a wide range of services in employment, skills and offender rehabilitation. Since the year 2000 Working Links have worked in some of the most deprived areas of Great Britain to address the challenges faced by long-term unemployed people. And they've helped 150,000 people to change their lives for the better by supporting them into sustainable employment.


This is the first time that Working Links has used an external company to monitor the experience their customers receive. Tim Taylor, Interim Customer Services Director at Working Links, said: "As our business grows, we need to build brand consistency and create a framework of standards through which we can measure and celebrate performance, and identify areas for improvement across the estate."


With the recent change in government, regulatory compliance has become even more important when reporting to stakeholder groups and customers alike - people want to know that they'll be receiving what is promised to them. ABa will be working with Working Links to ensure that the customer promise is kept, while proving a ROI at stakeholder level.

Working Links