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Sainsbury's launch new advertising campaign
19th May 2010
One of our leading mystery shopping partners launched their first advertising campaign for online non-food products last night.
The advertisement featured animated computer cursors pushing trolleys around a Sainsbury's store, buying various non-food items, highlighting the choice available via its website. Sainsbury's launched their non-food site last year and has already doubled the number of products available online. The advert itself was produced by AMV. BBDO.
ABa is currently working with Sainsbury's, monitoring & analysing the quality of service provided by their online grocery offer.
Sainsbury's
