Sainsbury's are "Supermarket of the Year" - ABa Mystery Customer Services

Sainsbury's are "Supermarket of the Year"

2nd October 2009

Last night Sainsbury's scooped the highly coveted accolade of "Supermarket of the Year" at the Retail Industry Awards 2009. As the longest running awards within the retail sector, some say that they are the "Oscars" of the Grocery Industry.

Praise came from the panel of judges for the increased "Basics" range, "Switch & Save" and "Feed your Family for a Fiver" promotions. One of the judges said, "They're getting value right, and getting their values right. They've moved very quickly to a very empathetic tone of voice. But you don't feel you're losing out on quality, just that what you are buying is better value."

Justin King, CEO of Sainsbury's, has thanked each of his stores for their part in achieving such success.

ABa has been working in partnership with Sainsbury's since 2000, developing a multitude of mystery shopping programmes.

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