ABa is the UK's largest specialist provider of bespoke mystery shopping, compliance audits & call monitoring programmes, offering international solutions to its clients, enabling them to constantly push the boundaries of customer experience and brand recognition. In using small teams of mystery shoppers, our approach guarantees consistency in both the mystery customer's behaviour & scoring.
As a company we have had an active role in shaping professional standards across the mystery shopping industry through our involvement as founding members of the European chapter of the MSPA (Mystery Shopping Providers Association).
News
Sainsbury's Finance hit the jackpot at Your Money Direct awards
The awards, which are known throughout the financial services industry, recognise and reward excellence across a multitude of factors, particularly customer service. Read Full Article
A new service for a new client - Working Links
ABa Quality Monitoring Ltd has created a new service to meet the needs of Working Links - Mystery Customer Audits. Read Full Article
Green Britain Day 2010
Today is Green Britain day and officially welcomes a summer filled with events aimed at encouraging us all to think and act greener. Read Full Article
Sales are on the up, but consumers remain cautious.
A recent survey has revealed that UK retail sales are on the up, but consumer confidence is still uneven when it comes to high value purchases. Read Full Article
